I have a sign advertising Safe and Sound Video on the back of my car.
At the time, I was commuting down route 93 every day, facing stop-and-go traffic each way.
One day, I recognized the car in front of me from the bumper stickers it sported – It struck me that I ought to advertise the video business to the unlucky souls stuck behind me day and night. Free advertising – how smart is that?
I did a little research, found a company that offered affordable magnetic signs. I measured the space on my hatchback where I planned to put it and selected the appropriate size. I was able to design and order it right from their website. I have a white car so I chose a bright yellow sign with red and black lettering. This was so easy. To
tal time involved – 15 minutes and the cost was about $30.
A week later it arrived and it was perfect – exactly as I had ordered it. It fit the space on the back of my car exactly as I had envisioned. I took it out to hang on the car and….plop……..It fell to the ground.
The sign was magnetic but, as it turned out, the hatchback of the car is made of aluminum. Aluminum is non-magnetic.
I outsmarted myself.
Now five years later, the well-worn sign is permanently glued to the back of the car. And as things always seem to go, I can’t identify a single bit of business that has come to me because of the sign.
Outsmarted myself again, I guess.
For more information about transferring your home movies to DVD or importing them to your computer, visit www.safeandsoundvideo.com
